With a tight deadline of about 2 months to design in its entirety, I was the lead designer assigned to develop the UX/UI of The Institute’s Enterprise site. The goal was to develop a website that highlights all of The Institutes’ sub-brands in a bold, playful, inclusive way, all while making the information easy to navigate and understand.
See the finished product here! https://www.tiknowledgegroup.org/
As the solo designer tasked with elevating the Customer Support Day social content, my role didn’t just involve tweaking the designs, but managing social accounts, replies and comments, and tracking ads and data. My primary goal: take the existing social presence from “corporate appreciation” to something that implied “community celebration.”
When our team launched Customer Support Day across all social channels in 2023, the tone was polished but static. Corporate and informative. Despite a rather cohesive visual branding, the content did very little for engagement.
The 2025 approach makes a clear switch: brighter palettes, trending meme formats, and relatable quotes and prompts with an inviting tone.
The design team was tasked with visually re-creating our Moodle platform from something convoluted and dated, to a harmonious, coherent learning experience (and interface) that users would be exited about.
Students taking The Institute’s courses use a tracker online to manage how far along they are in their journey to obtaining a designation. The old Progress Tracker was visually jarring and designed in a complex, dated style. In collaboration with the Director or Marketing, we discussed using accessible colors, fresh branding, and an intuitive visualization of how a student would like to track their journey.
After the launch of the new Progress Tracker, there was a 20% decrease in customer service calls, 6% increase in web sales, and a dramatic increase in add-to-cart dollars.
Original student progress tracker experience (above).
The CARE Team at Microsoft dedicates a full week every April to celebrating its internal support agents. These posters and wallpapers were created to show visibility of this celebration and remind colleagues that customer support teams are integral to the success of the company. Microsoft turned 50 years old in 2025, so we found it appropriate to use that imagery heavily in our theme.
Collaborated with creative director of Sentient Marking to create a logo and package design for Balmere— products developed by an oncologist to treat irritated or sensitive skin exacerbated by cancer and autoimmune conditions. Designs and logo were created with Balmere's mission in mind, keeping the aesthetic clean, simple, and effective (just like their ingredients). Designs applied to three products: sunscreen, face cleanser, and soothing balm. Website: balmere.com | Photography from balmere.com
The January Discount campaign (2022) was designed to provide new and current students a 25% discount on select The Institutes courses using a bright and celebratory tone.
3x3" stickers created for woman-owned small business, Joyful Roots Co.
Stickers are offered at her local events (grab one if you're ever around Wilmington, DE)! Owner and professional garden consultant, Kara, was looking for a colorful illustration with hand-lettered type that encourages people to see the benefits and beauty of native plants.
Billboards created for Horizon Services in Fall of 2015.
Location of billboards (in order):
• Rt. 476 Philly
• I-95 Wilmington
• Rt. 322 Philly
• Bensalem, PA
• I-95 Allegheny Avenue
