• Professional Work
  • Experience
  • Illustrations
  • ABOUT
Menu

MK Does Design

  • Professional Work
  • Experience
  • Illustrations
  • ABOUT

The Institutes Knowledge Group UX

With a tight deadline of about 2 months to design in its entirety, I was the lead designer assigned to develop the UX/UI of The Institute’s Enterprise site. The goal was to develop a website that highlights all of The Institutes’ sub-brands in a bold, playful, inclusive way, all while making the information easy to navigate and understand.

See the finished product here! https://www.tiknowledgegroup.org/

Laptop-Mockup.jpg
Artboard 1-1.png
Artboard 1.png
RPReplay-Final1645202518_AdobeCreativeCloudExpress.gif

Customer Support Day 2025

As the solo designer tasked with elevating the Customer Support Day social content, my role didn’t just involve tweaking the designs, but managing social accounts, replies and comments, and tracking ads and data. My primary goal: take the existing social presence from “corporate appreciation” to something that implied “community celebration.”

When our team launched Customer Support Day across all social channels in 2023, the tone was polished but static. Corporate and informative. Despite a rather cohesive visual branding, the content did very little for engagement.

The 2025 approach makes a clear switch: brighter palettes, trending meme formats, and relatable quotes and prompts with an inviting tone.

Artboard 10.png
CSD Phone Mockups-01.png
CSD Phone Mockups-02.png

Moodle LX Redesign

The design team was tasked with visually re-creating our Moodle platform from something convoluted and dated, to a harmonious, coherent learning experience (and interface) that users would be exited about.

Moodle Redesign-01.png

The Institutes Progress Tracker

Students taking The Institute’s courses use a tracker online to manage how far along they are in their journey to obtaining a designation. The old Progress Tracker was visually jarring and designed in a complex, dated style. In collaboration with the Director or Marketing, we discussed using accessible colors, fresh branding, and an intuitive visualization of how a student would like to track their journey.

After the launch of the new Progress Tracker, there was a 20% decrease in customer service calls, 6% increase in web sales, and a dramatic increase in add-to-cart dollars.

Interface_shadow.png
ProgTracker_Social Posts.png
 Original student progress tracker experience (above).

Original student progress tracker experience (above).

Customer Loyalty Week

The CARE Team at Microsoft dedicates a full week every April to celebrating its internal support agents. These posters and wallpapers were created to show visibility of this celebration and remind colleagues that customer support teams are integral to the success of the company. Microsoft turned 50 years old in 2025, so we found it appropriate to use that imagery heavily in our theme.

CLM Posters-01.png
CLM Posters-02.png
CLM Posters-03.png

Balmere Skincare

Collaborated with creative director of Sentient Marking to create a logo and package design for Balmere— products developed by an oncologist to treat irritated or sensitive skin exacerbated by cancer and autoimmune conditions. Designs and logo were created with Balmere's mission in mind, keeping the aesthetic clean, simple, and effective (just like their ingredients). Designs applied to three products: sunscreen, face cleanser, and soothing balm. Website: balmere.com | Photography from balmere.com

SunscreenSquare_rock-radiationskincareproducts.png
SoothingBalmSquare_marble.png
FaceCleanserSquare_marble.png
Balmere Logos.png

January Discount Campaign

The January Discount campaign (2022) was designed to provide new and current students a 25% discount on select The Institutes courses using a bright and celebratory tone.

January Discount Branding_Jan Discount Branding.png
January Discount Portfolio Pieces_Jan Discount_ Organic Social.png
January Discount Portfolio Pieces_Jan Discount_Carousel.png
January Discount Portfolio Pieces_Jan Discount_LinkedIn.png

Native Plants Sticker

3x3" stickers created for woman-owned small business, Joyful Roots Co.

Stickers are offered at her local events (grab one if you're ever around Wilmington, DE)! Owner and professional garden consultant, Kara, was looking for a colorful illustration with hand-lettered type that encourages people to see the benefits and beauty of native plants.

www.joyfulroots.co

Untitled_Artwork 35.JPG
F079598C-3538-4C78-B17C-F15586606A49.jpg
1.png

Horizon Services Billboards

Billboards created for Horizon Services in Fall of 2015.

Location of billboards (in order):

• Rt. 476 Philly

• I-95 Wilmington

• Rt. 322 Philly

• Bensalem, PA

• I-95 Allegheny Avenue

383 Tucks1 (Rt. 476).jpg
Always Fair1 (I-95 Wilm).jpg
No Delay 2 (Rt. 322).jpg
Quality3 (Bensalem).jpg
Service3 (I-95 Allegheny).jpg
prev / next
Back to Professional Work
Enterprise-Site-Thumbnail.png
4
The Institutes Knowledge Group UX
CSD Phone Mockups-01.jpg
3
Customer Support Day 2025
Artboard 2.png
1
Moodle LX Redesign
Interface_shadow.jpg
3
The Institutes Progress Tracker
CLM Posters-02.png
3
Customer Loyalty Week
4
Balmere Skincare
Thumbnail.png
4
January Discount Campaign
3
Native Plants Sticker
No Delay 2 (Rt. 322).jpg
5
Horizon Services Billboards

MK Kotocavage | mkkotocavage@gmail.com